The busiest shopping days of the entire year are Black Friday and Cyber Monday. This time is a golden period for all business owners to increase their sales and create a higher reputation for their company in the industry.

Your product can be top-notch but without good marketing, it will never reach its worth. Here are some excellent marketing strategies that you can adopt to make full use of this festive season sale.

1.       Make the most of social media marketing to promote your products in advance

Most shoppers around the globe are learning useful tactics to shop on Black Friday sales. One of those tactics includes planning ahead of time and taking advantage of early bid sales. While others remain adamant about enjoying the thrill of the hunt.

You can leave hints before the sales by offering mystery deals or you can also post complete information about your promotions but it is important to start early. Give your potential customers something to linger on.

Share previews of exclusive deals, countdown timers, and other engaging content because it builds anticipation and drives traffic to your store. Social media is considered a golden tool for marketing because it allows you to connect with customers conveniently. They also find social media promotions easier to share with friends and family.

2.       Use catchy copy that creates urgency

One of the foolproof marketing strategies is to get the audience excited about products. You can create excitement by conveying urgency. Create a sense of urgency or scarcity in your Black Friday marketing that encourages customers to take immediate action.

Creating urgency is important because it works like magic in capturing attention. In a pool of ads, the one that gets noticed is often the one that creates a sense of urgency or scarcity.

Urgency can be created by offering a limited-time discount or exclusive access to sale items. In this way, potential customers will become buyers. They will feel compelled to take advantage of the sales before it disappears.

3.       Join the email marketing bandwagon

Email marketing is considered one of the greatest marketing strategies to promote sales. People love receiving discounts and deals in their inboxes. Try to set up an email marketing plan a few weeks before Black Friday with attractive offers for your subscribers.

4.       Make customer support a priority

During the sale season, you will naturally drive lots of traffic to your website shops. With increased traffic, there will be increased queries and problems. Shoppers will be reaching out with queries regarding plenty of factors such as shipping, orders, and returns.

To optimize user experience, you should install a chatbot on your website that will make customer support easier. A chatbot will streamline and automate customer support services. The FAQs will be easily handled by the chatbot and the customer support rep can take over when needed.

This way the repetitive work weight will be lifted from your team and give them time to focus on larger issues.

5.       Offer special exclusive deals to long-time customers

People love when they get acknowledged anyway and this has been a fact, that the more you try to build a network of loyal customers, the more your brand will grow. Black Friday offers you a chance to do just that. You can appreciate your old customers by offering them exclusive deals and discounts. It is a smart marketing tactic to build customer loyalty and drive repeat business. By showing this type of appreciation and value for their loyalty, you will encourage them to keep coming back without sales as well. This way you are not only promoting your Black Friday sale but also expanding your business for regular days.

6.       Sell directly on social media

Social media has become a common tool for people to research a product or look up a brand. With the excitement of Black Friday around the corner, everyone will be searching for discounts on social media apps. You can increase your chances of sales by putting products right in front of your target audience. Selling directly through the social media application means that it's easier for your consumers to convert. Plus, you can reach a global audience.

7.       Make use of hashtags

One of the best ways to expand your reach on social media apps is by using hashtags. It is a well-established fact that hashtags enable greater brand discoverability. For the Black Friday sale, you can use the following hashtags

#FridaySales #Thanksgivingsales #BlackFriday #BlackFridayDiscoounts #CyberMonday #Bumperoffer

This will help to increase the visibility of your brand for digital users. Your products will become more discoverable and sales would skyrocket.

8.       Don’t ditch the old-fashioned coupons

The good old coupon and offer marketing still attract a number of potential buyers for your products.

Statements like “buy 2, get 1 free” or “Get 50% of each reference” are excellent when it comes to attracting customers.

You can offer first-time buyers a special coupon offering 5-10% off on their first purchase.

 

Final Thoughts

These were the tried and tested marketing strategies that have benefitted several business owners in the past. Make use of these great strategies to maximize your sales during this holiday season. Adopt these ideas in advance to ensure higher revenues during the Black Friday sales when shoppers are active and enthusiastic to shop.